Herb Lubalin and his work
1936–39: studies at the Cooper Union in New York. 1939: produces work for the world exhibition in New York. Art director for Deutsch & Shea Advertising (1941–42), Fairchild Publications (1942–43) and Reiss Advertising (1943–45). 1945: vice-president of Sudler & Hennesey Inc. in New York. 1964–69: founds Herb Lubalin Inc. in New York. 1969–75: president of Lubalin, Smith & Carnase Inc., from 1975 onwards also with Alan Peckolick. 1970: founds the International Typeface Corporation (ITC) with Aaron Burns in New York. 1972: teaches at Cornell University and from 1976–81 at the Cooper Union in New York. 1973: publishes ITC’s in-house magazine, “Upper and lower case” (U&lc). Lubalin won over 500 prizes and took part in numerous exhibitions, including at the Society of Typographic Arts in Chicago (1957), at the Centre Georges Pompidou in Paris (1979) and at the ITC Center in New York (1980). Lubalin developed an associative, pictorial typography.
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